" In May 1995, while I was Director of Human Resource Development at the Aerospatiale Group I met Jean-Marc PHILIPPE on this project which was not yet named KEO, and I understood immediately what a project such as this could offer to all those who actively participate in it."

1. For the persons in the organization:
Each one of us has a hobby, an activity that we enjoy doing (sports, flying at an air club, community work…) and why should we not dedicate some of our free time to a project that is as beautiful and as grand as this? At least, it was necessary for me to encourage those people who were interested in working on this project at an individual level. KEO allows each individual, who so desires, to blossom and grow with such a marvelous project.

2. For the image of the enterprise:
Be it through publicity, advertising, patronage or prestigious actions, the enterprise must always exhibit an image of force, strength, optimism and appeal before its target audience who are the authorities, the financial institutions, the clients, the general public, its own employees, ……..KEO with all its universal and humanistic splendor will be a fantastic vehicle for the enterprise.

3. For displaying our know-how:
KEO needs technical skills, competencies and precise knowledge in certain fields. And our enterprise possesses an excellent level of know-how in these subjects- calculation of the path of the satellite, launch into space, return through the high layers of the atmosphere, development of difficult material, integration of a satellite,…..
KEO will be a display window of our know-how.

4. For the integration in the enterprise:
Aerospatiale, thanks to its multiple activities and organizations, would request contributions from many entities belonging to the same group, who would together contribute to a common action. This has become even more possible with EADS. KEO would be a true integrator and a common project in such a big company.

To recapitulate, one could say that the above 4 points concern the following persons:
point 1: The Director of Human Resource Development and The Branch Manager
point 2: The Communication Manager
point 3: The Technical and Industrial Director and The Commercial Director
point 4: The General Manager


One can clearly see that the entire company benefits from KEO!