BDDP & Fils

Nicolas BORDAS, Vice-President France, TBWA Group and Chief Executive Officer,

"KEO is a magical project. First and foremost, this concept of Jean-Marc Philippe is a fantastic idea in the field of communications. This idea anchors in our minds and stimulates in each one of us an increasing awareness of consciousness towards humanity. It obliges us to go beyond the realm of daily perception by forcing us to think of our faraway descendants and not just the children of our children. KEO is thus a technological project in the true sense of the term, which fuels the progress of service with a cause that is universally human."